{"id":7086,"date":"2022-02-22T09:46:10","date_gmt":"2022-02-22T08:46:10","guid":{"rendered":"https:\/\/xmp-packaging.com\/eco-responsible-packaging-combining-originality-and-ethics\/"},"modified":"2023-08-23T15:02:32","modified_gmt":"2023-08-23T13:02:32","slug":"eco-responsible-packaging-combining-originality-and-ethics","status":"publish","type":"post","link":"https:\/\/xmp-packaging.com\/en\/eco-responsible-packaging-combining-originality-and-ethics\/","title":{"rendered":"ECO-RESPONSIBLE PACKAGING: combining originality and ethics"},"content":{"rendered":"\t\t
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ECO-RESPONSIBLE PACKAGING: combining originality and ethics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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How do you integrate the environmental issue into packaging design? At XMP, we have decided to focus on innovation and customisation in order to offer all our clients original and unique eco-responsible solutions!<\/p>

Today, it is impossible to leave the environmental issue in the product design away. But how to promote ecology without sacrificing design?<\/p>

At XMP, we combine ethical values and originality by offering you innovative and eco-friendly packaging. But innovation does not always mean new technology. Many of the improvements that can be made to packaging are simply the result of thought and subtle changes that, when put together, make a big difference.<\/p>

Lightening the packaging, incorporating recycled materials, forgetting about glues and varnishes, looking at ancient techniques… There are many keys to making your packaging as original as it is eco-friendly.<\/p>

Here are four of the most important ones:<\/p>

LESS IS MORE<\/strong><\/h2>

In packaging, simplicity is the trend.\u00a0And that’s good news, because lightening a design generally means lightening its carbon footprint.\u00a0To save money, empty spaces are also optimised and unnecessary components and over-packaging are removed. This will give your packaging a more sober, but also more modern look because reducing the pollution related to your product\u2019s packaging.In addition, cutting out over-packaging often means cutting out plastic. This petrochemical material is as polluting as it is persona non grata and getting rid of it will give your packaging a cleaner and more luxurious look<\/a>.<\/p>

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FOCUS ON RAW<\/h2>

In the same idea as “less is more”, it is now time to rethink the way we decorate packaging.\u00a0Beyond the format, the material or the size of the box, it is also necessary to revisit the way we embellish it. In order to limit superfluous and often polluting decorations, the emphasis is on the raw aspect.\u00a0Sometimes there is nothing nicer than FSC<\/a> quality kraft paper.\u00a0No more chemical inks, metals, glitter or holograms. Let\u2019s concentrate on the natural and simple aspect of the materials that you select for their technical but also aesthetic properties.<\/p>

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LIMITED DAMAGE<\/strong><\/h2>

If you still want to add colour and embellishment to your packaging, it is always possible to opt for techniques and products that are less harmful to the planet. Replace printing with pre-colored cardboard, for example. Go for materials with low absorption, which will require less ink.\u00a0It is also advisable to opt for vegetable or mineral inks that will give your packaging a beautiful pigmentation.\u00a0Et cela, sans passer par la case hyper-pollution.\u00a0And this, without going through the hyper-pollution box. Finally, it is suggested that you avoid inking or decorating unnecessary surfaces as the bottom of a box for example, as well as technical parts- assembly areas, areas intended to be glued. This is a simple yet very effective way to reduce your product\u2019s carbon impact.<\/p>

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SAME BUT BETTER\u00a0<\/strong><\/h2>

Design does not always mean radical. Sometimes there are subtle changes that allow you to achieve a certain level of originality and modernity while being on the planet\u2019s side. It is therefore important to make small changes even to existing packaging:<\/p>