{"id":5700,"date":"2022-06-13T11:51:45","date_gmt":"2022-06-13T09:51:45","guid":{"rendered":"https:\/\/xmp-packaging.com\/beauty-ontdek-de-5-trends-van-cosmeticaverpakkingen-in-2022\/"},"modified":"2023-08-23T15:31:13","modified_gmt":"2023-08-23T13:31:13","slug":"beauty-ontdek-de-5-trends-van-cosmeticaverpakkingen-in-2022","status":"publish","type":"post","link":"https:\/\/xmp-packaging.com\/nl\/beauty-ontdek-de-5-trends-van-cosmeticaverpakkingen-in-2022\/","title":{"rendered":"Beauty: Ontdek de 5 trends van cosmeticaverpakkingen in 2022"},"content":{"rendered":"\t\t
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Beauty: Ontdek de 5 trends van cosmeticaverpakkingen in 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Met een steeds groeiend aanbod en een steeds vernieuwende markt is het voor een cosmeticamerk niet altijd gemakkelijk om zich van zijn concurrenten te onderscheiden. Een van de sleutels? Verpakking! Zoom in op de 2022 trends in de cosmeticapackaging.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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De schoonheidsmarkt is, net als de modemarkt, een universum dat grotendeels gebaseerd is op imago en esthetiek. Wil een cosmeticamerk verkopen, dan moet het een imago bieden dat zowel concurrerend is en zijn klanten doet dromen. En als dit beeld hoofdzakelijk via reclame wordt uitgedragen, moet het in elk detail van het product tot uiting komen. En in een tijdperk waarin unboxing de regel is, bestaat niets beter om een goede indruk te maken dan met een trendy, moderne verpakking! Ontdek 5 nieuwe trends om van uw verpakking een echte showcase te maken.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1.Milieuvriendelijke materialen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ecologie is HET onderwerp geworden in alle sectoren, aldus ook in de cosmetica-industrie. Centraal in de discussies van de nieuwe generaties staat de vraag hoe men kan consumeren met respect voor natuur en milieu. Dankzij deze redenering hebben merken de bocht naar duurzaamheid genomen nl. door producten aan te bieden met een meer natuurlijke samenstelling, biologische formules en veganistische of wreedheidvrije producten. Maar daarvoor moeten merken ook hun verpakking heroverwegen in overeenstemming met de waarden van deze nieuwe trends.<\/p>

\u00a0<\/p>

Vandaag de dag kiezen merken dan ook voor meer milieuverantwoorde verpakkingen. Gerecycleerde materialen (papier of plastic),recycleerbare of composteerbare materialen, nul-afvaldoelstelling… De hele verpakkingssector moet nu minder vervuilende alternatieven bieden. En bij XMP Packaging zijn wij mee! Daarom bieden wij verpakkingen op maat, gemaakt van natuurlijke of gerecycleerde materialen.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Less is more esthetiek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vaak bekritiseerd om hun onbegrijpelijke samenstellingen, hun onbekende formules bij het grote publiek, werken merken momenteel aan hun communicatie! Het zo transparant mogelijk maken is het uiterste doel! En om ervoor te zorgen dat het product, de boodschap en het imago op elkaar zijn afgestemd, moet er dus worden gezuiverd.<\/p>\n

Hier komt dus de tweede grote trend van 2022: Less is more.<\/p>\n

De cosmetica-industrie zet nu in op minimalisme. Het doel? Terug naar de basis; een natuurlijk, eenvoudig en dus betrouwbaar product. Er verschijnen steeds meer “nude”-verpakkingen, vaak met een sobere kleur, met enkel het logo en de baseline van het merk. Niets meer. En dit is hoe merken visueel communiceren over hun streven naar transparantie.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Een visie van de toekomst <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Naast de minimalistische trend is er ook een veel meer uitgesproken trend: de futuristische esthetiek. Dit beeldmateriaal is ge\u00efnspireerd op de wereld van morgen: De visie van een technologische toekomst met neonkleuren, holografische effecten, plastic of metallic materialen en zilveren tinten. Deze trend gaat in tegen de vorig! Het inspireert merken die een zekere deskundigheid, een wetenschappelijke kennis van de producten, een futuristische visie op de cosmeticasector en een ultra-technologische knowhow willen geven. Dit type packaging is reeds grotendeels doorgedrongen op de Amerikaanse markt, maar wordt nog niet genoeg gebruikt door Europese labels. Nu is dus DE tijd om eraan te beginnen!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Een terugkeer naar de drogisterij<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nog een sprong, maar deze keer in het verleden. Gekoppeld aan transparantie en duurzaamheid, willen de merken terugkeren naar een tijd waarin cosmetische producten het resultaat waren van natuurlijke brouwsels. Dit is de verbeelding van apothekers, drogisten en kruidendokters. In deze winkels kon je al het nodige vinden om allerlei kwaaltjes te behandelen en je gezondheid, je lichaam en je huid te verzorgen. Vandaag de dag laten grote merken zoals Delb\u00f4ve, Le Labo, Khiel’s en vele anderen zich door dit tijdperk inspireren om flessen, geschriften, verhalen en verpakkingen uit een tijd waarin cosmetica nog uitsluitend natuurlijk en betrouwbaar was op te wekken.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. Een \u201cconnected\u201d trend<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In een transparante en technologische visie beginnen steeds meer cosmeticamerken intelligente en geconnecteerde packaging te ontwerpen. Om de esthetiek van hun producten niet te verstoren terwijl ze met hun klanten communiceren, integreren veel merken nu een QR-code of een andere digitale vingerafdruk. Hiermee kan iedereen die meer wil weten op hun website belanden, op een ultravolledige pagina die aan het product is gewijd of in een immersieve ervaring. Het merk verzamelt niet all\u00e9en informatie over zijn klanten maar kan hen ook laten kennismaken met het digitale universum en hen er misschien aan toe zetten andere producten te kopen, meer vertrouwd te raken en \u201con top\u201d merkentrouw te ontwikkelen.<\/p>\n

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Milieuvriendelijke verpakkingen op maat<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload onze catalogus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retail & E-commerce<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t5 tips om te voorkomen dat uw eten beschadigd wordt geleverd.\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"UNBOXING<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tUnboxing :\u00a0Uw verpakking verbeteren om mee te zijn met de trends\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"VERPAKKING:<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tVERPAKKING: De 5 trends om in 2022 te blinken\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Met een steeds groeiend aanbod en een steeds vernieuwende markt is het voor een cosmeticamerk niet altijd gemakkelijk om zich van zijn concurrenten te onderscheiden. Een van de sleutels? Verpakking! Zoom in op de 2022 trends in de cosmeticapackaging. <\/p>\n","protected":false},"author":226808046,"featured_media":3865,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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