{"id":5928,"date":"2020-11-18T12:47:22","date_gmt":"2020-11-18T11:47:22","guid":{"rendered":"https:\/\/xmp-packaging.com\/e-commerce-verpakken-uitpakken\/"},"modified":"2023-08-23T12:18:46","modified_gmt":"2023-08-23T10:18:46","slug":"e-commerce-verpakken-uitpakken","status":"publish","type":"post","link":"https:\/\/xmp-packaging.com\/nl\/e-commerce-verpakken-uitpakken\/","title":{"rendered":"E-commerce : verpakken & uitpakken"},"content":{"rendered":"\t\t
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E-commerce : verpakken & uitpakken<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Wat is unboxing?<\/h2>

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Unboxing – voor uitpakken in het Nederlands – is een trend die steeds meer merken aantrekt. Deze praktijk bestaat uit het uitpakken van nieuwe producten voor een camera en deze vervolgens te delen op sociale media.\u00a0<\/i><\/p>

Als je denkt dat de e-commerce verpakking<\/a> nog steeds hetzelfde is als 10 jaar geleden, dan heb je het mis.<\/p>

Als we op het internet dichter naar mode-, technologie-, voedsel- of cosmeticaproducten kijken, vinden we verschillende leveranciers die een totaal andere verpakking voor hun goederen gebruiken.<\/p>

Verpakkingen<\/a> zijn immers een van de belangrijkste onderdelen van de hedendaagse e-commerce. Waarom is dat? Want voor veel klanten is de eerste indruk die ze krijgen bij het uitpakken van de bestelde goederen bepalend voor hun tevredenheid en herhalingsaankopen.<\/p>

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Wat kan een geweldige unboxingervaring voor uw merk betekenen?<\/strong><\/h2>

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Verpakking als reclamemedium<\/strong><\/h3>

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Als u niet volledig profiteert van de unboxing-ervaring voor uw merk, mist u een geweldige kans om uzelf uit te drukken. Unboxing gaat niet alleen over het geven van een goed imago aan je producten, maar ook over het ontwikkelen van de verhaallijn van je merk.<\/p>

Omdat het uitpakken in de “after-sales” fase plaatsvindt, vermijdt het ook het risico om als een verkoopargument zonder overtuiging te worden gezien.<\/p>

Wat u hen ook geeft is een toegevoegde waarde die laat zien dat u uw klanten en uw interacties met hen waardeert. Dit zorgt voor vertrouwen en geloof in je ethiek.<\/p>

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Het stimuleert de loyaliteit van de klant<\/strong><\/h3>

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In de e-commerce<\/a> is klantenloyaliteit de drijvende kracht achter het commerci\u00eble succes. De “laatste” indruk is net zo belangrijk als de eerste.<\/p>

De levering van producten is eigenlijk het laatste contactpunt dat uw klant met uw merk zal hebben, dus maak het gedenkwaardig!<\/p>

U heeft misschien een geweldig product waar uw klanten blij mee zijn, maar het is erg moeilijk om er voordeel uit te halen als u ze geen unieke ervaring biedt.<\/p>

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Vereenvoudiging van het rendement<\/strong><\/h3>

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De verpakking moet ook gemakkelijk te openen zijn. Door de spanning en de zelfklevende strips kan de consument de producten zonder frustratie uit de doos halen. Als positief neveneffect vereenvoudigt dit ook het rendement. Gemiddeld wordt ongeveer 15% van de goederen door klanten teruggestuurd. Voor kleding kan dit percentage oplopen tot 50%. Het retourproces wordt vereenvoudigd door het gebruik van voorbedrukte barcodes in plaats van retourbonnen.<\/p>

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Eco-responsibility<\/strong><\/h3>

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Fabrikanten kunnen verpakkingen duurzamer maken<\/a> door gebruik te maken van herbruikbare materialen. Sommige verpakkingsbedrijven vertrouwen al op volledig automatisch werkende oplossingen om de buitenverpakking aan te passen aan de exacte grootte van de goederen.<\/p>

Hierdoor zijn er geen vulstoffen meer nodig. En in ruil daarvoor is het goed voor het milieu en vermindert het de kosten.<\/p>

Het cre\u00ebren van een gedenkwaardige unboxing ervaring kan het concurrentievoordeel zijn dat uw bedrijf nodig heeft, niet alleen om herhalingsaankopen te genereren maar ook om nieuwe klanten aan te trekken.<\/p>

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Milieuvriendelijke verpakkingen op maat<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload onze catalogus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Retail & E-commerce<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t3 Nieuwigheden In De Verpakkingssector\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t3 innovatieve merken in e-commerce verpakking\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t5 stappen om groen te gaan verpakken\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Unboxing – voor uitpakken in het Nederlands – is een trend die steeds meer merken aantrekt. Deze praktijk bestaat uit het uitpakken van nieuwe producten voor een camera en deze vervolgens te delen op sociale media. <\/p>\n","protected":false},"author":226808046,"featured_media":4110,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_crdt_document":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6377,6375],"tags":[],"class_list":["post-5928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-nl","category-tout"],"yoast_head":"\nE-commerce : verpakken & uitpakken<\/title>\n<meta name=\"description\" content=\"De eerste indruk bij het uitpakken van een product is bepalend. 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