{"id":5940,"date":"2020-10-09T13:21:17","date_gmt":"2020-10-09T11:21:17","guid":{"rendered":"https:\/\/xmp-packaging.com\/hoe-beinvloedt-de-verpakking-onze-aankoopbeslissing\/"},"modified":"2023-08-23T12:01:51","modified_gmt":"2023-08-23T10:01:51","slug":"hoe-beinvloedt-de-verpakking-onze-aankoopbeslissing","status":"publish","type":"post","link":"https:\/\/xmp-packaging.com\/nl\/hoe-beinvloedt-de-verpakking-onze-aankoopbeslissing\/","title":{"rendered":"Hoe Be\u00efnvloedt De Verpakking onze Aankoopbeslissing?"},"content":{"rendered":"\t\t
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Hoe Be\u00efnvloedt De Verpakking onze Aankoopbeslissing?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Volgens\u00a0The Engagement Study (<\/i>\u00c9tude POPAI, 2012), wordt 76% van de aankoopbeslissingen in de winkel genomen wanneer de klant tegenover het product staat. Zelfs als de consument zijn koopakte vooraf voorbereid, is hij nooit veilig voor irrationele keuzes. Het is net zoals het kopen van producten die niet op het boodschappenlijstje staan: we hebben het allemaal gedaan, of niet?<\/p>

Naast de beschermende functie is de verpakking van groot belang om consumenten aan te trekken ; het is een belangrijk contactpunt. Daarom mag het belang en de impact ervan in de marketingstrategie niet worden vergeten.<\/p>

Hier zijn vijf elementen van uw verpakking die de aankoopbeslissing van uw toekomstige klanten be\u00efnvloeden:<\/p>

\u00a0<\/h2>

1. De kleuren<\/strong><\/h2>

Dat is wat de consument het eerst in het oog springt. Dit zal zijn perceptie be\u00efnvloeden vanwege de symboliek die over het algemeen wordt gegeven aan kleuren zoals wit, die zuiverheid induceert, blauw, dat een symbool van vertrouwen is, groen, dat energie of ecologie vertegenwoordigt.<\/span><\/p>

\u00a0<\/h2>

2. De logo<\/strong><\/h2>

De aanwezigheid van het logo op de verpakking is essentieel. Het logo, een merksymbool, dient niet alleen om het merk te herkennen, maar ook om het imago bij de klant te versterken. Het is een extra manier om te communiceren en onderscheidt het merk van zijn concurrenten.<\/p>

\u00a0<\/h2>

3.\u00a0Duidelijke typografie en effici\u00ebnte inscripties <\/span><\/strong><\/h2>

Uit een studie blijkt dat hoe meer tijd een consument besteedt aan het lezen en analyseren van een product, hoe minder hij of zij de aankoop zal doen. Het is daarom essentieel om leesbare typografie met een duidelijke boodschap te gebruiken, zodat de potenti\u00eble klant het nut en de voordelen van het product ontdekt.<\/p>

\u00a0<\/h2>

4.\u00a0Design & ergonomie\u00a0<\/strong><\/h2>

Een goed doordachte verpakking zal de\u00a0gebruikerservaring<\/a>\u00a0verbeteren, emoties opwekken bij de gebruiker en daarbij ook de relatie van de klant met het merk versterken. Als de verpakking rekening houdt met de verwachtingen van de gebruiker, zoals bijvoorbeeld gemakkelijke opening, dan bewijst dit dat het bedrijf zich zorgen maakt over zijn klanten.<\/p>

\u00a0<\/h2>

5.\u00a0Materialen en afwerkingen<\/span><\/strong><\/h2>

Tot slot voegen het materiaal en de afwerking waarde toe aan de verpakking en kunnen ze de perceptie van de consument van het product be\u00efnvloeden. Volgens een recente studie is 48% van de consumenten van mening dat zij bedrijven zouden vermijden die niets duurzaam voorzien voor hun verpakkingen. Vandaag de dag kan het duurzame aspect van de verpakking niet worden weggelaten en zal uw verantwoorde keuze de aankoop hoog waarschijnlijk be\u00efnvloeden.<\/a><\/p>

\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Milieuvriendelijke verpakkingen op maat<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload onze catalogus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t4 Stappen om uw Verpakking aan te Passen!\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tHoe Be\u00efnvloedt De Verpakking onze Aankoopbeslissing?\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t5 Lievelings Tote Bags in 2021\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Volgens The Engagement Study (\u00c9tude POPAI, 2012), wordt 76% van de aankoopbeslissingen in de winkel genomen wanneer de klant tegenover het product staat. Zelfs als de consument zijn koopakte vooraf voorbereid, is hij nooit veilig voor irrationele keuzes. Het is net zoals het kopen van producten die niet op het boodschappenlijstje staan: we hebben het allemaal gedaan, of niet?<\/p>\n

Naast de beschermende functie is de verpakking van groot belang om consumenten aan te trekken ; het is een belangrijk contactpunt. Daarom mag het belang en de impact ervan in de marketingstrategie niet worden vergeten. <\/p>\n","protected":false},"author":226808046,"featured_media":4379,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6375],"tags":[],"class_list":["post-5940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tout"],"yoast_head":"\nHoe Be\u00efnvloedt De Verpakking onze Aankoopbeslissing?<\/title>\n<meta name=\"description\" content=\"Naast de beschermende functie is de verpakking van groot belang om consumenten aan te trekken ; 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