3 innovative brands in e-commerce packaging
Packaging is one of the biggest priorities for many e-commerce players. The global e-commerce market was worth $9.9 trillion in 2019 and is expected to grow at an annual rate of 14.7 percent from 2020 to 2027, according to Grand View Research. With this growth, brands need to reconsider a critical element to their sales model: the customer experience. In this article, I’ll introduce you to 3 companies that have set the bar high in terms of innovation in e-commerce packaging. 1. Hipli’s reusable packaging Every year, about 550 million shipments. Why not innovate with reusable packages? This is the idea of Hipl’s founders: to revolutionize e-commerce by developing packaging that can be reused up to a hundred times thanks to a return system. And it’s 25 kg of cardboard waste avoided.